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Truth, Lies, and Advertising: The Ultimate Guide to Marketing and Persuasion

Jese Leos
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Published in Truth Lies And Advertising: The Art Of Account Planning (Adweek Magazine 3)
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Truth, Lies, And Advertising By Seth Godin Truth Lies And Advertising: The Art Of Account Planning (Adweek Magazine 3)

In the world of marketing and advertising, the line between truth and lies is often blurred. Advertisers use every trick in the book to get you to buy their products, and it can be difficult to know what's real and what's not. That's where Truth, Lies, and Advertising comes in. This groundbreaking book by marketing guru Seth Godin will teach you everything you need to know about the art of persuasion.

Truth Lies and Advertising: The Art of Account Planning (Adweek Magazine 3)
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series Book 3)
by Jon Steel

4.4 out of 5

Language : English
File size : 4310 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Word Wise : Enabled
Print length : 320 pages
Lending : Enabled

What You'll Learn

In Truth, Lies, and Advertising, you'll learn:

* How to identify the different types of advertising * How to understand the psychology of persuasion * How to create effective marketing campaigns * How to avoid being fooled by false advertising

Who This Book Is For

Truth, Lies, and Advertising is a must-read for anyone who wants to understand the world of marketing and advertising. Whether you're a business owner, a marketing professional, or a consumer, this book will give you the knowledge you need to make informed decisions.

About the Author

Seth Godin is a marketing guru, entrepreneur, and author. He is the founder of Squidoo, Yoyodyne, and the altMBA program. Godin has written 18 books, including the bestsellers "Purple Cow" and "Linchpin."

Reviews

"Truth, Lies, and Advertising is a must-read for anyone who wants to understand the world of marketing and advertising." - Forbes

"Godin's book is a brilliant and insightful look at the art of persuasion." - The New York Times

"Truth, Lies, and Advertising will change the way you think about marketing." - Business Insider

Call to Action

If you're ready to learn the truth about marketing and advertising, then Free Download your copy of Truth, Lies, and Advertising today.

Truth Lies and Advertising: The Art of Account Planning (Adweek Magazine 3)
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series Book 3)
by Jon Steel

4.4 out of 5

Language : English
File size : 4310 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Word Wise : Enabled
Print length : 320 pages
Lending : Enabled
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The book was found!
Truth Lies and Advertising: The Art of Account Planning (Adweek Magazine 3)
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series Book 3)
by Jon Steel

4.4 out of 5

Language : English
File size : 4310 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Word Wise : Enabled
Print length : 320 pages
Lending : Enabled
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